Questions about higher education often put students in dilemma. Concerns over what courses to take post higher secondary education are common among teenagers in India. Over the past two decades, Indian education system has undergone reforms and revamps. You now have a choice of professional as well as degree courses that are suited to various industries. Among such professional courses popular among students is Bachelor of Business Administration or BBA course.
The most salient feature of BBA course is, you need not be working or own a business. In stark contrast, MBA students are generally employed or in business. Employment or trade is a prerequisite for MBA students since they need hands-on training, unlike BBA, which focuses mainly on classroom coaching and individual projects and assignments.
Understanding BBAThe commonest perception among most Indian students that BBA is lower than much-hyped Master in Business Administration (MBA) is wrong. The two courses are totally different in almost every aspect and unrelated. You need not do a BBA to study MBA. These courses do not follow the traditional Bachelor-to-Masters-to-Doctorate hierarchy typical of most university degrees. Before we proceed to learn more about BBA courses, it is vital to comprehend differences between the two.
BBA course v/s MBA courseThere are several differences between a BBA course and MBA course, as we mention earlier. Hence, we present some of the main features that distinguish these two coveted higher education degrees
|BBA Course||MBA Course|
|Entry to BBA is after XII (12th) standard||A graduate degree is required to enter MBA|
|BBA course requires four-years study||MBA course durations are of 2 to 3 years|
|BBA focuses on developing individual skills||MBA centers around teamwork|
|BBA allows students to choose syllabus||MBA focuses on general business studies|
BBA plus MBAIndia’s topmost business school (B-school), the Indian Institute of Management (IIM) offers a five-year full-time course that integrates BBA and MBA. Called the Integrated Program of Management (IPM), this very specialized course is available at IIM-Indore only. This program is accredited by London-based Association of MBAs and is the only one of its kind in this country. IPM graduates from IIM-Indore are in very great demand and get prized jobs in large banks and industries. Several private institutes have unsuccessfully attempted to copy IIM-Indore’s IPM.
Why BBA course?Currently, the Indian education system does not offer a broad spectrum of choices for students who successfully complete higher secondary education such as Higher Secondary Certificate or its equivalents. Circumstances, peer pressure as well as nagging by parents coerce them into studying medicine, engineering or other professional courses. However, entry to such professional courses is complex and requires you to pass several exams that are largely irrelevant to your future career. Establishing oneself as a physician or engineer is tough and you need exceptional skills to excel in the profession. Contrastingly, BBA graduates are employed at junior managerial posts by companies small and large, because of their academic and practical knowledge in business management. BBA student are qualified to run a company or handle various components of its operations. Additionally, you will also learn vital problem-solving and troubleshooting skills while doing BBA- something that most employers desire.
BBA specializationsThanks to greater awareness over significance of BBA courses and skills they impart, graduates can expect employment almost instantly. Further, a few reputed educational institutes now offer specializations in BBA. Hence, you are not constrained by a syllabus: You can choose the field of study that best suits your needs and career goals. Some such BBA specializations include:
- International Business.
- Accounting & Finance.
- Environmental Management.
- Human Resources Management.
- Marketing Management.
The flip-sideUnfortunately, BBA courses are offered by very few reputed business schools (B-schools) of India. However, myriad private universities flourishing across India nowadays offer BBA studies. The flip-side is, to get a great job you will require a BBA degree from a reputed, state-run. The reason being, quality of training at some private colleges and universities was found to be poor. “Barring a handful of top Business schools like the government run IIMs and other few, most of 5,500 B schools in the country are producing sub-par graduates who are largely un-employable resulting in these pass-outs earning less than Rs 10,000 a month, if at all they find placements,” an Associated Chambers of Commerce and Industry of India study points out.
Entrance to BBA courseThere are few requirements for entrance to a BBA course. The admission process is generally simple as compared to other professional courses. To qualify for BBA, minimum qualifications include:
- A Higher Secondary School (HSC) certificate or equivalent with at least 45 percent marks. Some universities may require higher percentage of total marks in specific subjects. You may enquire with the university or B-school where you wish to study for BBA.
- Common Entrance Test (CET) as specified by Central or state government or the B-school. Some B-schools conduct their own entrance tests. Hence, you need to seek specific details from the B-school you wish to attend.
- Fair level of mathematical and analytical skills.
- Fluency in English language is desirable since it is the most commonly used medium of instruction for BBA studies.
- Aptitude to work single-handed on projects and assignments since BBA aims at individual development rather than teamwork.
Cost of BBA courseThe amount of money you will pay for a BBA course will vary according to every B-school. Generally, the full course would cost you between Rs. 300,000 and Rs. 500,000 including study material. However, this amount can fluctuate if you add incremental expenses including food and accommodation. Since it is advisable to study BBA at reputed state-run B-schools and universities and rarity of the program, you may have to relocate to another city for a BBA course. Since this is a fairly expensive course, we advise you be very selective about the B-school. As with any other specialized course, BBA without adequate skills is useless in the job market, as found by the Associated Chambers of Commerce and Industry of India
BBA syllabus & subjectsBBA courses are very comprehensive. As student, you will cover a lot of topics while doing BBA course. Below, we present a comprehensive list of BBA subjects that will be covered during your three-year study.
BBA syllabus for First YearSemester I
- Financial Accounting
- Principles of Management
- Quantitative Techniques – I
- India Socio Political Economics System & Current Affairs
- Essentials of IT
- Cost Accounting
- Quantitative Techniques – II
- Environmental Management & Corporate Social Responsibility
- Principles of Marketing
- Effective Communications
BBA subjects for Second YearSemester III
- Banking & Insurance
- Direct Tax & Indirect Tax
- Human Resource Management
- Indian Economics in Global Scenario
- Operations Research
- Consumer Behavior & Services Marketing
- Human Behavior & Ethics at Work Place
- Financial Management
- Management Accounting
- Business Law
- Business Analytics
- Customer Relationship Management
BBA syllabus for Third YearSemester V
- Strategic Management
- Research Methodology
- Advanced Financial Management
- Financial Statement Analysis
- Business Simulations
- Finance Electives
- Investment Analysis & Portfolio Management
- Financial Markets & Institutions
- Marketing Electives
- Sales & Distribution Management
- Retail Management
- International Business & EXIM
- Operations & Supply Chain Management
- Entrepreneurship & Business Plan
- Finance Electives
- Foreign exchange & Risk Management in Derivatives
- Financial Planning & Wealth Management
- Financial Modeling & Business Simulations
- Marketing Electives
- Direct & Digital Marketing
- Advertising & Brand Management
- International Marketing & Business Simulations
- Internship with companies, practical experiences and assignments are generally done by students in the final or fourth year of the BBA course.
- BBA course students will also have to undertake individual projects based upon these subjects to test their skills and abilities, during the three year study. Various large companies offer internship facilities for BBA students of very reputed B-schools. Some also absorb students as future employees.
Where to Study BBA?This is purely your choice. We cannot recommend any specific B-school or university for your BBA course. However, we list some well-established BBA colleges in India that offer BBA studies.
- Narsee Monjee Institute of Management Studies, Mumbai.
- Madras Christian College, Chennai.
- Banasthali Vidyapith, Banasthali, Rajasthan.
- Mumbai University, Mumbai. (through various colleges in Maharashtra)
- Mount Carmel College, Bangalore.
- University of Lucknow.
- Indian Institute of Management, Indore (5-year Integrated Program of Management)
- Employability of students of that college/ university.
- Cost of BBA course.
- Positions at which former students are employed.
- Credentials of permanent and visiting faculty.
- Relevance to your career and areas of interest.
BBA by Distance LearningSome colleges also offer Distance Education studies for BBA. Three top government universities that offer correspondence courses for BBA include:
- Annamalai University.
- University of Madras.
- Pondicherry University.